Earthy colour palette, simple illustration style mixed with heavy textures we were able to reflect the gritty and sobering message
Help Fight Famine
2D Animation
I jumped on board with the wonderful guys over at Beech who joined forces with Micah Australia in 2022 to create a campaign identity and poignant animation for their Help Fight Famine campaign. With an aim to raise awareness about the urgent crisis of 50 million people facing famine due to conflict in Ukraine and drought in the Horn of Africa. The campaign also highlighted how this crisis was affecting even developed countries like Australia, where food prices were skyrocketing as a result of the conflict.
The campaign creative and animation helped to convey the gravity of the situation. Using an earthy colour palette, and simple illustration style mixed with heavy textures we were able to reflect the gritty and sobering message that this was an urgent crisis that could kill more people annually than the entire COVID-19 pandemic.
I am stoked to have been able to lend a hand in spreading the word and generating significant support and aid efforts to address the crisis.
