psychedelic visual metaphors to aid in explaining the less tangible concepts
UTS – MASTERS OF INNOVATION
2D Animation
UTS came to us with the grand task of creating an animation that effectively explained their Masters of Innovation course. Authentically voicing the explanation of these complexities was course leader and academic character Kees Dorst. We injected a slice of his character into the animation by featuring a fun illustration of the man himself along with some other more psychedelic visual metaphors to aid in explaining the less tangible concepts of the course.