The brilliant Thank You decided to dip a toe into the world of animation
THANK YOU – SAGE x CLARE
The brilliant Thank You decided to dip a toe into the world of animation for their collaborative campaign with beautiful homewares brand Sage X Clare.
I worked closely with the lovely people at Thank You on the cross platform national campaign. Together we created a series of animations for the collection including an animated background for their microsite. These animations were then rolled out in a multitude of ratios and formats to be seen on the small screens of social platforms to the very very big screens of the out of home advertising billboards around melbourne.
This was a super fun project to work on, not only because I love puns but utilising my skills to help promote such a great cause was awesome. Whilst not without its challenges, efficiently animating the stories in a fun but digestible way in only 7 seconds! I achieved this by creating the fun fluid movements that would satisfyingly loop forever more.