Animation is the perfect medium for a business like Netapp. Their product doesn’t just live in the cloud, it is the cloud. Because they connect businesses to a full suite of cloud services, Netapp needed something imaginative and abstract to talk about what they do.
NetApp’s customers are mostly tech experts who don’t need cloud services explained. But they do sometimes need help communicating with other people in a business who might not understand how Netapp makes their business simpler. We used a clean animation style that feels professional but warm makes the technical details feel approachable and easy.