When the Vatican needed to raise awareness for gender equality Voices of Faith tackled the subject head.
With an almost entirely male dominated administration within one of the most influential institutions on the planet it is about time for change. Even though women can pursue leadership roles within the church they are continuously excluded. In an institution steeped in convention and tradition, changing minds can be a huge challenge.
Chello worked with Voices of Faith to put together the Overcoming Silence Global campaign. The campaign included a complete website build, branding and a hard hitting animation.
We approached the animation with a textural, handmade feel in mind, looking at collage and cut out art works for inspiration. Using After Effects to layer various textures and handmade effects to various layers. We even dropped the frame rate to a more traditional 12 frames a second to give it an older, more handmade feel. The colour palette is bold yet limited and uses various animated paper textures to create interest.
Together we can raise awareness and we can make a difference.